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Clint Coons
An Inside Look into Short-Term Rentals

Need a vacation, but don’t think you can afford it? Invest in short-term rentals to spend time relaxing with friends and family to realize that life goes on. However, Airbnb-style investing isn’t for everyone. Unless, you know how to do it right and treat it as a business. 

Today, Clint Coons of Anderson Business Advisors talks to Richard Fertig, founder of Short Term Rental University (STRU). 

Richard provides insight to overcome challenges that make short-term rentals create cash flow. They’re supposed to be a value add to your life and income, not a distraction.


  • Why start STRU? Out of frustration with the Airbnb platform.
  • What is your personality type and approach? Hands-on or outsource and automation.
  • Why short-term rentals? Single largest rate of return out of all real estate investments.
  • Would you stay there? There are properties/places all over that are desirable locations. 
  • Is there competition? Narrow niche to charge a premium and be unique, not generic.
  • What about reviews? Trust feedback from peers; guests rate hosts, hosts rate guests. 
  • Is it a way to make easy money? Depends on location, location, location. 
  • How has COVID impacted rentals? If you’re in right location, you can have best year yet.
  • Where are the best places? Places off the beaten path or on people’s bucket list.
  • What are general guidelines? Depends on budget; same number of baths/bedrooms. 
  • What are common mistakes to avoid? 
    • Find something interesting, and then price it at a premium.
    • Attract your tribe to be much more profitable. 
    • Don’t invest in conos where 300 other people are competing against you.
    • Don’t view occupancy as a Key Performance Indicator (KPI).


YT Playlist with Best Videos for STR Hosts Starting Their Journey

STRU YouTube Channel

STRU Facebook Group




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Full Episode Transcript:

Clint: Welcome, everyone. Hi, it’s Clint Coons here from Anderson Business Advisors. This is another episode of our weekly podcast.

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