anderson podcast v
Toby Mathis
How To Make Money In Podcasting

In this episode, Toby Mathis, Esq., of Anderson Business Advisors, is joined by Doug Sandler, CEO of Turnkey Podcast Productions. Doug co-founded Turnkey to help individuals build community, grow influence, and make money using podcasting. Doug is the author of Amazon best seller “Nice Guys Finish First,” and hosts his own podcast “Nice Guys on Business.”

Doug and Toby discuss how Doug went from being a highly paid bar mitzvah DJ to a successful podcast coach, who should and should not be trying to monetize their podcast with Doug’s program, and you’ll hear a few success stories of Doug’s former clients who created huge revenue streams using his methods.


  • Promoting his book “Nice Guys Finish First”
  • “Podfade” at around episode 10-11, many quit
  • Revenue is not going to come from advertising
  • The “golden opportunity” is the guest in the guest seat
  • Asking questions – interviewer vs. salesperson
  • Ideal candidates to create a podcast
  • “Lifetime value” of a guest to invite on your podcast
  • Monetizing in different time frames and diversifying
  • Success stories – Lou Diamond and Stan the Annuity Man
  • Working with Doug requires an open mind and blank slate
  • Know your “MOM” – Market, Offer, and Message
  • 5 Ways to Make Money Podcasting – the call to action on today’s show


Free PDF 5 Ways to Make Money Podcasting

Doug Sandler LinkedIn

Turnkey Podcast Website

Nice Guys on Business Podcast

Free Asset Protection Workshops

Anderson Advisors

Toby Mathis YouTube

Toby Mathis TikTok

Full Episode Transcript:

Toby: Hey guys, this is Toby Mathis with the Anderson Business Advisors podcast. I am joined today with Doug Sandler. Welcome Doug.

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