In this episode, Clint Coons, Esq., of Anderson Business Advisors, welcomes Sharad Mehta, founder and CEO of REsimpli, and full-time real estate investor. Sharad has done over 400 deals in the last 6 years since he started investing full-time. He grew frustrated by how many software systems he needed to run his business and decided there had to be a better way, and REsimpli was born. Sharad is now able to manage 3-4 rehabs a month remotely using REsimpli. Click this link to head over to REsimpli.
REsimpli is an all-in-one software for real estate investors that requires no customization. You simply sign up and start using it in under 1 minute. Everything you need to run a successful business is already built in.
Clint and Sharad discuss who can benefit from using REsimpli, how consistent, ongoing marketing (in whatever channel you are comfortable with) is the way successful real estate investors find more leads and close more deals, and how follow-up using the REsimpli platform can keep your leads at your fingertips, whenever they may be ready to sell.
Highlights/Topics:
- Sharad’s background and his flipping success
- Who can benefit? Investors interested in off-market properties
- Four components to the REsimpli platform:
- Data
- Marketing
- Sales – converting leads in CRM software
- Operations
- How to start reaching out to leads on off-market properties
- Running reports, automating follow-up sequences
- Sharad’s global team of assistants and their responsibilities
- How the REsimpli platform helps to follow up on leads
- Tracking rentals, communicating with tenants
- The best marketing channel is the one you’ll stick with the longest
- Where to find the best lists, then give your marketing efforts at least 6 months
- How much time and investment is required to get started with REsimpli?
- Starting with allocation of your dollars
- If you can’t commit to working the system, don’t bother – you need to put in the effort
- Contact REsimpli with questions or inquiries
Resources:
Free Asset Protection Workshops
Full Episode Transcript:
Clint: Hey, what’s up, guys? It’s Clint Coons here. In this video, what I thought I’d bring to you is someone who is an expert in their niche of the market when it comes to helping real estate investors really put together processes.
Listen, as a business owner, I’ve been running Anderson Business Advisors now for going on 22 years. Starting it as a small firm and growing it up to where we have over 500 employees, I can tell you how important it is when you’re scaling that you have systems and processes in place to help you do more because let’s just face it. You’re juggling five, six, or sometimes seven different programs.
You’re always going on to the next one. You think, hey, that’s going to help me get it over the edge here. I’m going to be able to get more deals done. Then, you’re trying to put all that data together and aggregate it. It can become a mess.
The individual that I’m going to be speaking with today on this video has actually figured out a way to bring everything together onto one platform that makes it so simple because that’s just it, high-value versus low-value work.
Where should you be spending your time finding deals, closing on real estate, and getting tenants into those properties? Or maybe you’re flipping. You don’t want to be spending a ton of time trying to figure out different software solutions and different programs that are going to work for you.
Sharad Mehta from REsimpli has figured this out, and it’s my pleasure to bring him on. Sharad, how are you doing?
Sharad: I’m doing really good, Clint. Thank you for having me on the call, man. I’m super excited.
Clint: What’s great is when I start talking about software, immediately, people are like, all right, we’re just going to geek out here. This is a software developer. That’s what he does. Does he understand real estate?
You and I were talking before we got started here. Why don’t you share with the audience your background in real estate and then how that evolved into creating the software?
Sharad: Absolutely. Just to clear things up, I’m not a software developer. A lot of people get surprised by that, but I actually used to be an accountant and then left my job to start flipping houses full-time.
I live right after Toronto, Canada in Oakville, Ontario. I started investing when I was living in Chicago. I started investing in Northwest Indiana right outside of Chicago about 30–45 minutes outside of downtown Chicago buying single-family houses primarily as rental properties.
I own about 50 rental properties. Then from there, I started flipping houses to make some cash to buy more rental properties. In 2015, I ended up moving to downtown Chicago, ended up moving to San Diego, and still had this house flipping business where we were looking at 40–50 houses a year.
That’s when I started looking at a software that I could use to manage my entire business. We were doing marketing, different things, projects, flipping houses, and working with contractors.
Then, coming from an accounting background, I needed something that I could track my data, so I started looking at something where I could just have everybody on my team be on the same platform.
I didn’t find anything, so I thought, you know what, I’ll just create something simple for myself that is very specific to my business needs so that I could just run my business. It just grew into what it is now. We work with investors from all over the country now.
I’m still actively flipping. I do about 20–25 deals a year in the Northwest Indiana market. Most of my time, I’m busy with REsimpli product ideas and stuff.
Clint: With this program—we’re going to get into the details of using it and what it can do for someone—I heard you say you flip real estate as do I. How about if you’re not a flipper? Should they continue watching this right now? If I’m just a landlord, is this going to help me out as well?
Sharad: Anybody that’s looking to buy any properties off-market, we build a system for that. If you are buying something that’s already rented out and you just need something to manage your software, then it’s not necessarily for that audience. Even though we have some people that are doing property management using our platform, it’s built primarily for people that are doing some marketing to motivated sellers to buy off-market properties. That’s the majority of what we do.
What an investor does with that property towards the end, whether they want to close on the property, flip it, rent it, or do something else, we have investors doing alternative different things, but one thing that’s common in all the investors that are using our platform is they’re doing some sort of marketing for lead generation.
Clint: That’s really just it because a lot of individuals wonder, where do I find the deals? Where are people getting these off-market deals? You watch someone that says, well, you need to be marketing and dropping yellow letters through the mail, email, or text messaging. That’s great.
You can go drop a ton of money on different people’s ideas, programs, strategies, and solutions to market these deals, but what’s key—and I figured this out—just in my own business is it’s not enough to send it out. You also got to track how effective it is. Otherwise, you’re just wasting money if you don’t know. That really goes into your program and what you’ve created with this solution.
Maybe you could just break down for us some of the components, what it’s going to do, and how it helps a real estate investor find deals and actually close on more deals.
Sharad: The way I look at a successful real estate investing business is in these four pillars. You have the data side, which is buying your list of motivated sellers. You could get the list from your county, or you could use a public source. We have driving for dollars built-in, so as you’re driving around in the neighborhood, you can add properties. That’s the data side of it.
Then, we have list stacking, how you would have all these different marketing lists, and how you would stack that in your platform. It starts with that. Once you have the data part figured out, then the next pillar for us is marketing. You have the list. Whether you do direct mail to them, cold call them, or do SEO or PPC, we have websites built in, we have a dialer, and you can do direct mail.
That’s the marketing piece of it, reaching out to motivated sellers or having these motivated sellers reach out to you through inbound marketing SEO, PPC, or whatnot. That’s the marketing piece.
The next pillar for us is sales which is converting the lead—the people that have called in—to deals, which would be through your CRM and lead management software, and putting them on automated follow-up, calling them, and texting them. That’s the sales side of it. That’s built-in in REsimpli.
After that, it’s the operation side of it, which would be let’s say, you close on a property, and now you want to sell that property, so you’re emailing and texting your buyers, and you’re managing your vendors.
For example, if you’re flipping the house, you want to create a scope of work and add your title company. We even have the bookkeeping piece built in within the system. I used to be an accountant, so we built our own bookkeeping system for you to not even need QuickBooks within the platform. That would be the operations side of it. We manage all four areas of real estate investing from data, marketing, sales, and operations.
Clint: It sounds confusing for people, so if we could just break this down. I buy this list of leads, I have all their information, and I then download it into the system, so I put it in your system. Now, I want to start targeting these individuals. Let’s just talk about how it works from a targeting standpoint. How do I reach out to them?
Sharad: You can have a list of those people. You could start cold-calling them. You could just have a phone system within REsimpli and start dialing from within the platform. You’re talking to these people. You could add 300, 400, 500, or however many people you want to call per day, just call them, and say, hey, I found your information from public sources. Would you be interested in selling your property? That would be the one way.
The other would be you have the same list and you’re sending direct mail to them, which is what we and a lot of investors do a lot of. You have the list. You just select the direct mail piece you want to send out and send direct mail to those investors. Then, once your letter or postcard goes out—your yellow letter postcard—then you would start getting callbacks from those people that you would manage to the lead part of it.
The other way you can reach out to the list of investors is through websites that we have built-in. You could have a website that’s geared towards motivated sellers, and you could optimize it for SEO. You could use it for PPC purposes or Bing Ads, and then get leads from that website funnel right into your system. That would be the marketing side of it, and then get leads from these different marketing channels into your system.
Clint: Let’s say that I’m doing the phone calls out of the system. Does it automatically then log in, hey, you contacted this individual, and you could just put in (a) did not answer and (b) answered. It does that?
Sharad: Yup. It would record the call, and then you can manage what the call is about. If you left a voicemail or if the person said, hey, take me off the list, it would mark it as do not call again so you’re not calling the same person again that you’ve already called. The seller requested to be taken off the marketing list, so you can manage that also.
Clint: Follow up and things like that, right?
Sharad: Exactly. If somebody says, hey, I’m busy right now, call me back in a week, then you can set up a call to call them back in a week.
Clint: Can I run reports against that? Let’s say I reached out. This week, I’m just going to start dialing, and I will dial 150 people. Can I run a report and figure out and break down all those who want to get called back, when, and what the response rate was?
Sharad: You can exactly do that. If somebody’s interested, you can even put them on an automated follow-up sequence. What would happen a number of times is you call a seller, and they say, hey, I’m not interested right now, maybe call me back in six months or a year. You don’t necessarily want to wait six months to call back. You just want to stay on their radar.
Sometimes, people say, I’m going to be ready in six months’ time, but they might be living in a state that, for example, gets a lot of snow, there’s a big snowstorm, and all of a sudden, their finances go out and their motivation level goes up. What you could do with that lead is you can manage them as a lead and put them on an automated follow-up sequence.
What that automated follow-up sequence would do is you could set it up where it would just send that seller a text message once a month or however often you want to set it up. It would just say, hey, Mr. seller, this is Sharad. We talked about the property at 123 Main Street. Just checking in to see if everything is going okay. I know you said you want to sell your property in July or August—whatever the timeframe is—but if you need anything, let me know.
If you want, it would also set up a reminder for your team member to call just to follow up. That’s where we notice that some of the most successful real estate investors are making their money from, follow-up. Just last week on Friday, we signed a contract with a seller that we had in our […] for 302 days. They called us from our postcard, but they weren’t interested in selling at that point. I noticed that we had done 23 follow-ups with them—16 calls and 7 text messages just calling and texting them. It wasn’t, hey, do you want to sell now? We’re just about, hey, just wanted to reach out and see if you’re still interested or not.
Where we see a lot of investors that are using our platform doing 20, 25, and 30 deals a month having the most success is through the follow-up sequences.
Clint: You can build all those follow-up sequences into the program so it does it automatically.
Sharad: Exactly. You can do that. There are seven or eight sequences that are built out of the gate. You log in, and they’re already built out. These are the ones that I use in my business. You can customize and add additional ones based on different situations, but there are seven or eight out of the gate that covers most of the situations that you have. You can go and put it on any lead, and they would just start getting those automated messages from your team or from your system.
Clint: You’ve used this word now twice. You’ve said team assistant. That tells me you’re probably using an assistant as well to help you out in your business.
Sharad: I am. We do about 20–25 deals a year. This year, we’ll probably do more. We’ve already closed 20, and we have 8 under contract, […], two units, three units, and two single-family houses, so I have my lead manager based in the Philippines. She is managing the initial prospecting slash the lead management stage of it, and then once somebody is interested and ready to make an offer, then I have an acquisition manager based in Indiana that was actually going out on appointments.
Once we close on a property, then I have my project manager—she is based in California—managing all the projects we’re doing in Indiana from California.
Everybody on our team is on REsimpli. Outside of that, I also have my bookkeeper and accountant in the system updating the financial side of it, but the main real estate team is my lead manager in the Philippines, project manager in California, and acquisition manager in Indiana. The lead manager and project manager are salary plus commission, and the acquisition manager is strictly commission only.
Clint: You got this system set up. You’re doing your marketing, and then you said the sales side. What does that look like? If I can start getting the responses, how does that help me close on the deals?
Sharad: To the sales side, I’m going to use direct mail as an example. Let’s say you send out 1000 direct mail pieces. Maybe you’ll get 20–30 calls out of those 1000 pieces. Most people will say, hey, I’m not interested, take me off the list. Some people will say, I’m just calling to find out what’s your offer. You’ll get odd calls here and there.
We have two properties under contract from a direct mail that we did in the month of January where they said, hey, I’m interested, I’m going to sell my property. How much can you offer? You’ll get some odd calls where your postcard just happens to reach them at the right time and at the right pain point, and they’re just ready to sell their property.
That would happen, but a majority of the time, people would say, I just want to see what you have to offer and what you do. They’re not really hot leads, but they’re kind-of-interested cold and warm leads. Those are the ones you’re managing through your sales process. That’s where you would use an automated follow-up sequence.
If somebody says, I just want to see what your offer is, you make them an offer, and they say no, I’m not looking to sell the house. It’s worth $200,000. I’m looking for an offer of $180,000. For you as an investor, that might not work at that point, but for example, you might be willing to pay $150,000 for that house. Just because somebody’s asking $180,000 and you can only offer $150,000, you don’t want to just unnecessarily mark that as a dead lead. You just want to stay on the radar.
They want $180,000 right now, but you don’t know, maybe their roof starts leaking or maybe they’re going through some other financial difficulty. Maybe they’re not able to pay their property taxes and the mortgage, or the furnace breaks down.
You want to make sure you’re following up with them. That’s the sales process that you’re managing. It’s basically following up with them. The heart and soul of the real estate investing business, I would say, is managing. It’s easy to get leads, but the challenge is managing those leads and staying on top of those leads to different marketing channels that you’re getting.
If someone says, call me back in two weeks, how do you know for sure that there is actually a call scheduled in your system to call them back in two weeks and somebody’s actually calling them back? What our system would do is help you manage the sales process. It’s basically a CRM side of the business.
Clint: You buy their property, and you decide to treat it as a rental. As you stated, you’ve got quite a few rentals there. I put a tenant in there. Does this help on that side as well in working with the tenants on the property?
Sharad: Yes, you could manage a tenant. Again, it’s not property management software, but we have other investors that are managing their properties and tenants on the platform. You can call your tenant, text your tenants, send them a letter, or send them reminder calls or text messages. You can manage the entire financial side of your rental business through the platform. You could do that. You could add the tenant as a vendor for that property, so anytime the tenant pays rent, you would know within the property how much rent the tenant has paid and how that property is doing financially. You can run different reports for that.
Clint: Got it. I’m just curious. Right now in this market, any tips that you’d want to tell people about using your system or just in general that they should be looking at? I’m curious about where investors think the market is going and what strategies they feel are more applicable right now.
Sharad: That’s a great question. What we’ve noticed is one thing that’s common among all successful real estate investors is they’re consistently doing marketing. If somebody’s just getting started out, and then let’s say they pull a list of 1000 people, they’re going to send direct mail to those 1000 people. If they’re relying on getting the ideal from that one single batch of 1000 letters or postcards that they’re sending out and if their business is built on just sending those 1000 letters one time, then that’s not what you want to do.
If somebody’s starting out in this business, and at least they’re not committing to doing consistent marketing for six months, then I would say, don’t even get started. There’s a very, very high likelihood that you’re going to fail. You may get lucky, 1% or 2% of the people get lucky where your postcard or letter just happens to get to the person at the right time at the right place, but most of the time, 95%–98% of people will just fail at that.
When people ask us, hey, what’s the best marketing channel, I answer, it’s always the one that you can stick with the longest. It doesn’t matter what it is, whether it’s cold-calling, texting people, sending direct mail, or doing PPC. The one you can stick with the longest is the one that’s going to work. Every single marketing channel works if you stick with it long enough. Most of the time people fail because they give up too soon.
Clint: Should you split-test at all? Let’s say test direct mail versus phone calling and stick with that just to choose.
Sharad: For somebody who’s starting out, I would say just stick with one that they feel most comfortable with. For example, when I started out, I started out with direct mail. That’s the one that I felt most comfortable with. I didn’t feel comfortable cold-calling someone. That’s just based on my personal comfort level honestly. More than anything, I just felt comfortable sending a letter postcard. It’s more expensive than cold-calling. Most people prefer cold-calling just because they feel more comfortable getting people on the phone.
It’s about whatever people feel comfortable with given their budget and own comfort level. That’s the one they should start with. I would start out with one that they feel comfortable with, and once they feel like they’re starting to see some traction from that marketing channel, then stack another one on top of it. I think once people start doing too many things at the beginning and they don’t have a good handle on a marketing channel that they feel super comfortable with, then they end up getting overwhelmed, just end up doing nothing really well, and then they’re doing everything at an average level.
I would say if they’re doing direct mail, cold-calling, or whatever they might be doing, just go deep into it, feel comfortable, figure out what’s working and what’s not working, and then just stack the next marketing channel on top of that.
Clint: What I really like about what you’ve created here is that sometimes people don’t realize it. You make an investment and buy these leads. As you stated, you send out one letter, you get a poor response, and you’re like, all right, I’m done. They think, oh, I just need to keep buying more, and eventually, it’s going to hit. They fall into this trap thinking that, oh, those leads were bad, I just got to buy another batch. They don’t see the success that they had expected.
I’ve learned this in my own business in building Anderson to where it is. You got to be consistent, and you got to develop processes around this. You’re going back to those people and you keep doing it.
What does that look like? If you don’t have the systems in place like what you’ve created for someone to allow that to become automatic and remind you and build that in, it becomes difficult.
Sharad: Absolutely. I’ll put it in another context in a different industry. Let’s say you’re getting a postcard from a local Toyota dealership. Once a quarter, they send you a postcard. You’re not in the market to buy a car, but they have run some marketing list that tells them that you are going to be in the market to buy a car. That’s what we’re doing as real estate investors.
Imagine in a different industry, they’re sending you a postcard once a quarter that we have this New Year sale going on. Then, they send you another one in Q2, Memorial Day Sale, Q3 whatever, Labor Day Sale, or End-of-Year Sale.
Again, you’re not in a market to buy a car, but every quarter, they’re sending you a postcard. You look at it and just throw it out, but they’re planting a seed in your brain that, hey, there’s somebody out there. There’s this […] dealership. That’s all they’re doing.
Imagine after getting four or five postcards, your car breaks out. You just happened to be in the market to buy a car. You’re looking at Toyota, Honda, and a similar brand. There’s a very, very high likelihood that you’re going to call that Toyota dealership that has just been consistently sending you a postcard.
That’s all you’re doing with marketing. You’re just planting a seed. You’re not expecting these people to receive your postcard, receive your call or text message, and then be ready to sell the house immediately. You’re just expecting to stay on their radar so whenever their situation changes and they are in the market to sell their house, all you’re hoping at that point is that you get a fair chance. You get the first opportunity to go and look at that house. That’s all marketing does. That’s all job of marketing.
After that comes your sales part of it. You could have the best marketing, you get these people to call you back, and you’re absolutely unprofessional and rude on the phone, then no amount of marketing is going to help you on that. It all stacks on top of each other.
Again, it starts with the data. If I pull a list of people that just bought their house in the last six months, no matter how awesome your marketing piece is, it’s not going to do anything because they just bought their house. They have no motivation to sell their house.
You start with the right set of data, then you reach out to them consistently. When the situation changes, you just hope that they give you a call, you’re the first one on their list to get a call from, you’re professional and courteous to these people, and then just take it from there.
The purpose of marketing is just to stay on these people’s radars and whenever the situation changes they give you a call.
Clint: Do you have any recommendations for people on where to aggregate their data from?
Sharad: There are a bunch of public sources you could collect from. Driving for dollars is a pretty good source. As you’re driving around, you’re going to the houses that are not in the best condition, so you can literally add them based on the condition that they’re in right now, but I would say the harder it is to get a list, the better that list is going to be. If everybody can log into a public source and get the list, then thousands of people are getting the list. But not everybody is doing driving for dollars because that takes more effort. Not everybody’s going down to the county office and getting the probate list.
I would start out with the free sources of going down to your county office and getting the list of people that are going through pre-foreclosure, for example, that are going through probate, and that are going through divorces. Start with that list. That’s a free list. Start out with that, then pick a marketing channel, whichever one you feel most comfortable with—it doesn’t matter, every single marketing channel works—and then just be consistent with it.
Based on your budget and time, at least give any marketing channel six months to see if it’s working or not before you give up on it. Then, once you start getting leads then just be courteous and professional. If you lean in with the mindset of you want to help these people, you will be successful. If you start out with being greedy, I want to get this skill, or I want to get the people, the homeowners will pick up on that.
You want to just lean in with, hey, I want to help you out, how can I help you out? Then, you will start out with the value-add that you’re going to help these people sell their houses without having them list their houses, without having people walk through their houses, and without anybody in the neighborhood knowing what situation they’re going through. That’s the value-add we’re doing as real estate investors, and that’s what we want to communicate to a homeowner.
Clint: If I’m watching this right now and I’m thinking, all right, I want to get started in real estate, questions are going to come to mind. How much time is it going to take to get familiar with your system, get up to speed, and use it? Then, what’s that investment going to be like over the next six months to really delve in and start using it? What would somebody expect?
Sharad: In terms of time commitment, there are a couple of things. You can trade money for time. Let’s say you’re just starting out and it’s just you. In terms of time commitment, I would say it depends on the marketing channel. If you’re doing direct mail, your money investment is going to be higher because it’s more expensive to send direct mail versus cold calling, but cold calling is going to require more of your time, so you have to balance that.
Let’s say somebody is starting out. Initially, when somebody starts out, they have more time available than cash. Let’s say they commit to doing cold calling. I would say at least commit to doing maybe 100–250 calls a day. I would say just start out with a very basic list of absentee homeowners with 30% more equity and who’ve owned their house for five years. That’s a very basic list. We just got two deals from it, and it works if you are consistent with them.
Start out with a list. From that list, call 100–250 people every single day. Take a couple of hours, call those 100–250 people, and then just get comfortable with what the homeowner is saying. That would be your time commitment, two to three hours a day, and some extra time on the weekend.
Then, as far as the cost is concerned, it would cost somebody depending on where they buy their leads from. If they get it from their county, then it’s not going to cost them anything. It would just be the time to get the list. Then, they would have to get phone numbers, so that would be $0.10–$0.15 to get a phone number for each record, but after that, I would say less than $1000 for six months to just reach out to this list of people that they have.
Clint: When you’re thinking about that, a couple of hours a day, less than $1000 over six months, or maybe $2,000, one deal is all it’s going to take. That’s it.
Sharad: We just sent out lists to 2500 people in direct mail. It cost us about $1000, and we got two deals out of it. One deal from that list is going to make us $45,000. Just that one deal is going to pay for our direct mail for the next 10–12 sets of mailing that we’re doing, but we only got it because we were consistent with mailing.
Clint: What percent of your budget then do you put back into marketing?
Sharad: In our market for us in Lake County, Indiana market that we’re in, we have a set list of people that we mail to. We’re consistently mailing to those people nonstop. Every other month, we’re mailing to that list, but once we feel like direct mail is working pretty good for us, this week, we’re adding cold calling to our list. On the same list, we’re reaching out through direct mail, and now we’re going to start cold calling that list.
But we’re doing other investing also. We’re doing PPC and pay-per-lead. That gets a little bit more advanced, and it gets a little bit more expensive. Again, all marketing channel works, but for a newer investor starting out, I would say either cold calling or direct mail. Just start out with that and be consistent.
For somebody, if you’re willing to commit $1000–$2000 over six months, let’s say about $200 or $300 a month over six months or about $1500–$2000 including the list that you’re getting all the phone numbers from, commit to that $2,000, and then just have 2–3 hours a day every single day calling these people. There’s a very, very high likelihood if you’re consistent that you will get a deal out of that.
Clint: I was wondering. Let’s say that you get a deal, you flip it, and you make $12,000 on that property. Of that $12,000, how much of that should I then take off the table for profit? How much do I roll into marketing would you recommend when you’re first starting up? Do you take 40% or 50% of it and really juice it up?
Sharad: We follow profit first in our business, so we follow a profit combination for simple numbers. We take 15% toward profit, set it aside, take 15% towards the owner’s salary, I then have 15% towards taxes, and then 55% for operating expenses. That includes payroll and marketing.
But just to keep it very simple, I would say if somebody got a list from cold-calling to that list, now they validated that that list works and cold-calling works. If they have the budget, instead of calling 100–150 people, I would hire someone who’s full-time calling these people. I would start with that.
The marketing channel that’s already working, make sure you double down on that. I think that’s another thing we noticed. Sometimes, people notice that, okay, I got this deal from cold-calling, and then they jump onto the next marketing channel without really going deep into the marketing channel that worked for them.
In this case, if somebody was successful and then they had the means, then I would go ahead and hire someone full-time to call the same list full-time, Monday to Friday, eight hours a day. I would start with that.
If they have more budget available, then I would look at the next marketing channel. It could be direct mail, PPC, radio ads, or TV ads, depending on what their budget is, but at least I would not leave the marketing channel that’s working for me. I would figure out, okay, how can I double down on that? If that list works with cold calling, then you could maybe look at the next town or next county, or pull the same list and do the same process of calling those people.
Clint: I hope that people that are watching us understand what you just said because that is so fundamental to business. You find something and you got to commit to it. It’s not just a month doesn’t work and I’m out. You got six months to say, I’m going to be committed to this. You got to put in the effort.
Once you find success, then what you need to do is replace yourself. You said this again, and I’ve mentioned it. You talked about hiring someone. You can get a virtual assistant. Bring someone in to start doing the stuff that you were doing or expand it. Now, you have two people doing it. You worked two hours, they’re working six.
You said you’re using the Philippines. We know that’s going to be less expensive for you, and that’s how you’re going to start getting momentum with your business. Don’t become a raccoon, which is, oh, I’m going to […] to this next shiny object because I made it here and I can make it even more over here until you nail this down. That’s so important.
Sharad: Right. I would much rather go deeper into one marketing channel than go very, very light and broad on 10 different marketing channels.
It’s like losing weight. If I commit to losing weight, it’s not going to happen overnight. I’m not going to have salad for lunch and expect a six-pack. That’s not just going to happen after committing for six months, and then even after I’ve done that, I can go back to eating junk food. I still have to at least maintain a certain level.
That’s what you’re doing with marketing. You have to commit to it for six months. Honestly, for me as an experienced investor, that’s what I see as my biggest advantage, that I’m going to be consistent. I’m not going to be the fastest. I know I’m not going to have the biggest budget, but at least with the budget that I have, I’m going to be 100% consistent day in and day out with the processes that I have because I know they work.
Same thing with losing weight, if you’re consistently running for a couple of miles a day and then eating healthy food, in just a matter of time, you’re going to see results. There’s no other way for you to see results. If you’re eating junk food every other day and working out once or twice a week, then you might as well just enjoy your life and not even bother to eat salad for lunch or anything.
Clint: I think what you’re saying is if people are watching through and thinking about using your system, you got to commit. If you’re not willing to commit and put in the time and effort, then something that you have is not for them. Just don’t even bother because you’re just going to waste your money and the investment you make to get that system up because it’s not going to benefit you unless you make that commitment.
Sharad: Exactly. The system is not going to do the work. You have to do the work. Our system just automates a lot of things. It systemizes a lot of things, but no system is going to just automatically get deals in front of you.
You have to put in the effort, so if you’re not ready for that, if you’re not ready to commit to the money or the time part of it, then just take a break. Maybe it’s not the right time for you. Maybe you wait a couple of months until you feel like you’re in the right situation to commit six months of time and money commitment, and then just go from there.
Clint: Great. Anything you want to leave in passing?
Sharad: No. If they have any questions on anything that didn’t get covered here, they can definitely check us out at resimpli.com, or they can send us an email at support@resimpli.com, and I would be more than happy to answer any questions they have.
Clint: Awesome. Guys, check out the website. I’ve been to the website. There are a lot of great testimonials there. It’s just a really clean site and it gives you answers to basically all the questions you have about what this program can do for you. Definitely, I’ll have a link below. Click on that link, go to the site, and check it out.
Sharad: Thank you so much for having me.
Clint: Sharad, thanks for coming on. I appreciate it.
Sharad: Thank you, man.
